🦁 The MrBeast Edition

The World's Best YouTuber

Author

Darwin B
October 26, 2022

This is The Level Ups. Modern business news for the future business leader (in plain-Jane English).

If you’ve never heard of MrBeast, you’ll thank me for sharing him and his awesome videos with you.

  • Who he is and how well he’s doing on YouTube.

  • His other businesses

  • How he turned major costs into big money.

  • The next move.

Let’s get into it.

Estimated reading time: 2 minutes & 56 seconds.

Beast Mode:

MrBeast (real name Jimmy Donaldson) is the most successful Youtuber ever. He makes Youtube videos full-time, and they are incredible.

  • Re-created squid games.

  • Gave away a private island.

  • Hosts unbelievable events

  • Is always handing out millions of dollars in each video.

This is the one where he re-creates Squid Games.

He has more than one channel. Here’s the breakdown (the numbers are subscribers):

Total: 189.9M subscribers. It may be much more by the time you read this.

Youtube is just the beginning. He’s launched more companies since.

MrBeast Burger. It now delivers to 1k+ areas in US, Canada, and the UK. He launched his first physical location and they basically filled an entire stadium full of people. It was chaos.

Feastables. A snack brand with the famous Mr.Beast Bar that made over $10M in its first few months in business.

Forbes reported Jimmy made $54M in 2022, but I think it’s way more than that.

Turning A Cost Centre Into A Money Printer:

This is where the story gets interesting. To further expand his empire. MrBeast took his channel international. He expanded to multiple languages (Spanish, Russian, Portuguese, and French).

International Total: 46.1M

New Total: 236M subscribers. That's insane. 

To do this, MrBeast hired teams of people to “dub” his videos in that language. They’re not just regular voice actors.

They’re top actors. One of the people replacing Jimmy’s voice was the Portuguese Spider-Man. This is all from an episode of My First Million (the host spoke to MrBeast directly).

Where’s the Money Printer?

Jimmy now offers this as a service for other big YouTubers. His team, translators, voice actors, etc, are all part of the deal (and it’s a good one).

That’s where the money comes from. He took a cost centre and took it into something that prints money.

Do you have any opportunities for the same? Of course, you do.

  • Spend time curating awesome websites? People pay for lists like that.

  • Does your company do something well like hire people? Companies pay for help hiring.

  • Do you write great threads on Twitter? People pay a lot for that. One guy made $200k writing on Twitter for investors.

There’s always an opportunity.

The Next Move:

MrBeast is looking to raise money, at amounts that would value his empire at $1.5B.

This would mark one of the most incredible business moves from a YouTuber who’s only 24.

What’s the money for? To expand his businesses to the next level. Don’t be surprised if you see Mr.Beast theme parks next summer.

Thanks for reading!

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See you tomorrow,

Darwin